Two businesses that appear to have very similar revenue and profits can have considerably different market values. It is not unusual for 50% or more of an operating business’s value to be based on intangible assets such as goodwill, intellectual property, licenses, location, etc.

Mergers and Acquisitions (or M&A) is an economic term that refers to the selling, buying or combining of two or more companies to assist with the management, growth, or financial opportunities of a company in any given industry or market without the company having to develop a new business entity. Learn more about mergers and acquisitions and their differences in the blog.

As a seller, you want the best bid for your business. Not being proactive can cause undue stress which could ultimately compel you to consider lower bids. Therefore in order to be effective in proving your business’s value you must be proactive.