When It’s Time to Sell Your Business

A Business Broker from George & Company Means Expert Representation

After investing countless hours and dollars in growing your company, when is it time to start thinking about the next phase of your life? Honestly, it’s never too early.


Business owners who are forced to sell, rather than those who plan their business transitions, often do so for a fraction of the true value of their business and on terms less than advantageous.


When it’s time to sell, savvy business owners will execute their Exit Plan to harvest maximum value, and secure “spendable” liquidity for themselves and their families. Any good Exit Plan - a clear and concise road map developed in concert with a team of advisors - should ask, and answer, all of the critical questions that owners need to consider when selling their privately held companies. And it should also include contingencies for the unexpected – illness, burnout, divorce, and even the owner’s death. You don’t need to be a HUGE company to have an Exit Plan in place. Without some roadmap as to how you will exit your business you are bound to leave money on the table.

Our business brokers have decades of experience working with sellers to execute their exit strategies and maximize value for the sale of their businesses. But what if you don’t have an exit plan or events have rendered it obsolete?

We’ve worked with countless numbers of owners to develop an exit plan and get the most out of selling their business.

Basic Questions Every Business Owner Should Ask Themself

  • Is this the right time for me to sell?

  • Where do you find the best buyers?

  • What price is the right price for my business?

  • Does the deal structure minimize my tax liabilities?

  • How can I make sure my deal closes?

  • Am I really getting enough to meet my financial objectives?

What Makes the Business Brokers from George & Company Different?

Our process of investigating and choosing to represent a client involves evaluating all aspects that drive value in the company such as; breadth of buyers in the market, condition of the client company’s finances, whether sales are growing or shrinking, profitability and whether there are intangibles that can drive value.

We produce Confidential Information Memorandums (CIMs), conduct industry research, target buyer identification, financial analysis, deal structuring and marketing implementation.

We coordinate communication between your other advisors, such as your attorney and accountant, as well as the communications that are so critical between the advisors of both teams – the buyer and you, our client.

We invest significant time in discussing strategy at every step along the way to maximize our negotiating efforts to deliver you top value for your company. Various questions we go through include:

  • Who on our team should be on a particular call with the acquiring party during the next conversation?
  • What will be brought up in that call?
  • Who should say what?
  • What are the “hot buttons” of the buyer? 
  • Have we discussed all the “what if” scenarios that may play out in a particular negotiation?

All of these things and more are immensely critical in using market dynamics to deliver you top value for your company.

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