Helping Business Owners Understand Value, Plan Transitions, and Sell with Confidence

George & Company advises business owners through valuation, exit planning, and the confidential sale of privately held companies. Based in Massachusetts and serving clients throughout New England, our team helps owners understand what their business may be worth, prepare for transition, identify qualified buyers, and navigate the sale process with clarity and discretion.

Our Services

Sell My Business

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Buy A Business

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Value my Business

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Recently Sold

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Make a Referral

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Understand What Your Business Is Worth

A professional business valuation can help owners plan for retirement, succession, ownership transition, or a future sale. George & Company provides realistic, market-informed valuations based on financial performance, industry conditions, transaction data, and buyer demand.

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Sell Your Business Confidentially

Selling a business is a high-stakes decision that requires preparation, confidentiality, buyer qualification, negotiation, and transition planning. George & Company guides owners through each stage of the process while protecting the business, employees, customers, and owner legacy.

Learn About Selling a Business 

Plan Before You Are Ready to Sell

Many owners begin with a simple question: “What is my business worth?” You do not need to be ready to sell to start planning. Early valuation and advisory conversations can help you understand options, identify risks, and make better long-term decisions.

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What Makes the Business Brokers from George & Company Different?

We’ve stood in your shoes… each of us has founded, operated and sold our own businesses so we understand your decision is more than a transaction — it’s the culmination of your life’s work. We know how important it is to honor your vision in our approach while securing the most value for you at closing.

What Our Clients Say

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Success Stories

For Buyers and Acquisition Searches

George & Company also works with qualified buyers seeking privately held businesses, helping identify opportunities, evaluate fit, and navigate acquisition conversations.

Knowledge Center

Explore practical insights on business valuation, owner readiness, succession planning, market trends, and lower middle market transactions.

Common Questions from Business Owners

How do I know what my business is worth?
A professional valuation considers financial performance, cash flow, industry trends, buyer demand, comparable transactions, and business-specific risk factors.
How do I know what my business is worth?
A professional valuation considers financial performance, cash flow, industry trends, buyer demand, comparable transactions, and business-specific risk factors.
Do I need to be ready to sell before getting a valuation?
No. Many owners begin the valuation process years before a sale so they can plan for retirement, succession, growth, or ownership transition.
Can I sell my business confidentially?
Yes. A confidential sale process protects employees, customers, vendors, and competitors from learning about a potential transaction before appropriate.
Who does George & Company work with?
George & Company works with privately held business owners, buyers, and referral partners involved in valuation, succession planning, acquisition, and business sale conversations.

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Books, Podcasts, & Resources