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When a buyer purchases a company through an M&A deal, there are countless considerations when deciding what to combine, cut, or keep.
Comparing Products After an Acquisition
One of the first steps is often to compare the acquired products to the parent company’s. Remember your rationale for making the acquisition. If you bought the company in order to engage in new product sales, you’ll likely keep integration of products to a minimum.
Products that aren’t profitable enough or even lose money may be worth cutting. Depending on your situation, you may be better suited to utilize new resources to sell a product that generates a higher profit. Similarly, eliminating the low quality ones might prove to help the company in the long run. Finally, do they all fit in to your overall company strategy? If not, you may decide to shut down or sell off the ones that don’t fit the new strategy.
Want to learn more about the M&A process and ensuring a smooth transition? Contact the expert M&A intermediaries at George & Company.
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