A first-time business buyer may have a set price in mind that he or she would like to pay for an acquisition, but may not know just how much to pay for a business that will result in a sound deal without breaking the bank. While a professional valuation may be a good starting point, there are a variety of other factors that should go into deciding how much to pay for a business.

Making a counter offer is a prime example of a business act that requires finesse and nuanced communication, both of which can be difficult for a small business owner who has a strong emotional attachment to the business. Objectivity, knowledge, and a realistic point of view are the keys to crafting a counter offer that will not drive away a potential buyer.