Our Process

A Proven, Customized Approach to Selling Your Business

At George & Company, no two businesses are treated the same. Our business sale process is built around your company’s unique goals, structure, and value drivers, ensuring a thoughtful, strategic, and confidential transaction from start to finish.

The George & Company Business Sale Process

Our process offers a comprehensive range of business services uniquely tailored to each client. No two businesses are the same, and our approach reflects that principle at every stage of the transaction.

We focus on creating a clear, organized, and strategic path forward, designed to maximize value while minimizing disruption to your business.

100+

Success Stories

Discovery, Analysis, and Valuation

We begin by collecting all necessary data related to your business, including:

  • Financial documentation

  • Employee and operational records

  • Supporting business and market information

This data is carefully analyzed to develop a valuation range that accurately reflects your company’s performance, structure, and market position.

Once the analysis is complete, we meet with you to discuss:

  • Valuation findings

  • Deal structure options

  • Tax considerations

Together, we establish a foundation that supports both your financial goals and long-term objectives.

Start the Conversation

Every successful transaction begins with a clear plan. Speak with George & Company to learn how our process can help you prepare, position, and successfully sell your business.

Confidential Marketing & Buyer Strategy

Before bringing your business to market, we prepare a confidential business review designed to present your company clearly and professionally to qualified buyers.

Confidentiality is a critical component of our process. Because every business and marketing plan is unique, we take great care to protect sensitive information throughout the sale.

Your trust and confidence in our firm are essential, and we treat confidentiality as a cornerstone of a successful transaction.

Negotiation, Closing, and Fees

Achieving the Best Possible Outcome

We work diligently to identify qualified buyers, manage negotiations, and guide the transaction through closing — always focused on securing the best possible price and terms for your business.

Our Business Sales Fee Structure

Your business is unique, and your fees are structured accordingly. Our pricing is competitive within the marketplace and custom tailored to each client.

Many of our fees are based on a modified version of the Lehman Formula, a widely used compensation model in merger and acquisition and investment banking services.