Sell My Business
Expert Representation When It Matters Most
For many business owners, deciding to sell is one of the most significant transitions of their career. George & Company’s brokers bring decades of experience guiding owners through the complexities of valuation, preparation, buyer outreach, negotiations, and closing—ensuring you secure maximum value with minimal stress.
Exit Planning Strategy
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Middle Market Brokerage
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Mergers & Acquisitions
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Our Process
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FAQs
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Understanding the Right Moment to Sell
Most business owners pour years—often decades—of time, money, and energy into building their company. But knowing when to begin thinking about selling is not always clear. The truth is simple: it’s never too early to prepare.
Owners who are pushed into selling due to unexpected events—health issues, burnout, divorce, partnership disputes, or sudden market shifts—frequently walk away with far less than what their business is truly worth. In contrast, those who plan ahead position themselves to secure maximum value, optimal deal terms, and real, spendable liquidity for their families.
Even if you’re not a large company, having a roadmap in place protects your investment. Without one, it becomes far easier to leave significant money on the table.
At George & Company, our business brokers bring decades of transaction experience to help owners navigate the selling process—even if you don’t currently have a plan or circumstances have made your existing one outdated. We’ve helped countless owners prepare for a sale, understand their options, and exit with confidence.
100+
Success Stories
Key Questions Every Business Owner Should Ask
Before entering the market, every seller should take a step back and ask themselves:
- Is now the right time for me to sell?
- Where will the best buyers for my company come from?
- What is the true market value of my business?
- Will the deal structure minimize my tax burden?
- How can I reduce the risk of a deal falling apart?
- Will the sale support my financial goals—now and long term?
These questions form the foundation of a successful sale. Our team helps you answer each one with clarity and strategy.
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Strategy, Communication & Negotiation
Selling a business requires anticipating challenges and understanding buyer motivations. At George & Company, we plan each negotiation step with intention:
We evaluate:
- Who should be on each call
- What topics will arise
- Who should deliver which messages
- The buyer’s priorities and pressure points
- All possible “what if” negotiation scenarios
This level of detail helps us leverage market dynamics and defend your value at every stage.
50+
Resources
What makes George & Company Different
We begin every engagement with a comprehensive evaluation of the factors that define your company’s value—market demand, financial performance, profitability trends, and the intangible elements that influence buyer interest.
Our team produces detailed Confidential Information Memorandums (CIMs), conducts industry and buyer research, performs financial analysis, structures deals, and manages all marketing outreach.
We also coordinate communication between your attorney, accountant, and the buyer’s advisors to ensure a smooth, informed process from start to finish.