Client Testimonials from Business Owners
Real experiences from business owners who have been there
These testimonials are shared with permission and reflect individual experiences. Results vary based on market conditions, business characteristics, and timing.
Selling a business is one of the most significant decisions an owner will make. It requires trust, discretion, and experienced guidance at every step of the process.
The testimonials on this page reflect the experiences of business owners who have worked with George & Company at various stages of planning and sale. They share firsthand perspectives on our approach, communication, and ability to navigate complex transactions with clarity and professionalism. You will find a mix of written and video testimonials, as well as excerpts from letters and notes provided by past clients.
While every business and situation is different, these stories offer insight into what it is like to work with our team and how we support owners through critical decisions.
Yankee Mattress Company was the culmination of so many hopes and dreams—my life’s work. I needed a buyer who understood that and a broker who would take the time to find that buyer. Ron (Ekstrom) proved to me that he understood what I was looking for. He took the time to walk me through the process and the expected valuation. He asked me hard questions that prepared me for due diligence, and he took great care in explaining the details of the different offers, as well as providing his honest assessment of the pros and cons of each….Ron’s willingness to roll up his sleeves and get into the details of numbers, timelines, and assets made an enormous difference. The due diligence process was very thorough, and having a broker who truly understood the nature of the business was more important than I even expected.
Doug Pendleton successfully brokered the sale of my 25-person machine products manufacturing company in Acton, Massachusetts. My relationship with Doug began after having numerous, unfruitful dealings with other brokers over the course of several years. Working with Doug was completely different from past experiences, in a very positive and refreshing way… In what can be an overwhelming ans stressful process, he was masterful at keeping me focused, grounded and sane. I highly recommend Doug Pendleton and encourage you to seriously consider working with him.
I am writing to thank you for the wonderful job you did selling my business. Ed Roach was true professional through the complete process. Ed researched what we did as a company and marketed the business in a way that drew a quick response. Ed also protected vital company information until he has a firm commitment for the purchaser. Ed guided us with the whole process until the sale was complete.
George & Company came highly recommended for selling our specialized business, and they exceeded every expectation. Phil Dotten and Chip Emerson took the time to truly understand our company and guided us patiently through what was a complex process. They clearly explained every step in a way that made sense, even to a layperson. Their creativity, industry connections, and unwavering focus on the seller’s best interests ultimately attracted the right buyer. We couldn’t have asked for a better experience and highly recommend George & Company.
Eleven weeks into my role as President & CEO, I couldn’t be happier with my decision to work with George & Company. From our first meeting, the team was honest, transparent, and highly knowledgeable, guiding me confidently through the buy-side process. Once I selected a business, they supported me every step of the way — even after the sale — offering sound advice while remaining open to my perspectives. I would work with George & Company again in a heartbeat.
Ed Roach was incredible to work with. As first-time business buyers — a family of six investors — we had endless questions, yet Ed patiently guided us through every step, from reviewing the deal to financing, contracts, due diligence, and the final purchase. He always answered our questions with integrity, kindness, and professionalism, never making us feel like we were asking too much. It was clear he genuinely cared about the business and wanted it to go to the right buyers, not just earn a commission. Tireless, friendly, and direct, I would gladly work with Ed again.
I’m extremely glad I chose Ron Ekstrom to sell my business. Even from Florida, he guided me through every step, from valuation to closing, creating a marketing strategy that generated multiple offers. Ron handled every detail with professionalism, worked seamlessly with my attorneys and accountant, and even helped with inventory and closing documents. His tireless dedication and expertise made the process smooth, fast, and rewarding. I highly recommend him.
Jeff Lefebvre was incredibly dedicated to selling my business and took the time to learn both the software industry and my niche market. My business was challenging to sell — I ran it solo, had no infrastructure, and most buyers were skeptical about its high profit margins. Jeff’s expertise, research, and network of brokers helped generate serious interest quickly. He communicated in the way that worked best for me and guided buyers through every concern. Most importantly, he found the right buyer willing to meet my price and terms. I couldn’t have asked for a better outcome.
I can’t thank Chip enough for helping me sell my business. His professionalism, marketing expertise, attention to detail, and genuine care made an enormous difference. He never minimized the value of my business and believed in it as much as I did. Thanks to Chip and his team at George & Company, I’m able to retire and enjoy the rewards of 50 years of hard work. He is more than a broker — he’s a trusted advisor and friend.
Doug was instrumental in our recent transaction, representing the sellers while helping us find the perfect match for both financial and personal fit. His advice and expertise guided us through every detail — from strategic decisions to complex issues with multiple attorneys — ensuring a smooth closing. Our business is thriving, and we look forward to working with Doug again as we grow. We highly recommend his brokering skills to any buyer or seller.
As a seller of software to large enterprise customers, we needed a broker who understood our buyer profile. We chose George & Company, specifically Ron Kirwood, and were extremely pleased. They identified and vetted prospective buyers, managed the process, and handled difficult negotiation points, allowing us to achieve a successful exit.
Professional, responsive, and intuitive in business negotiations, George & Company added many valuable intangibles to the process — and they were a pleasure to work with.
I want to thank Chip and George & Company for the outstanding job in selling my business, Northeast Cases, in record time. The transition was handled smoothly and professionally, and I was guided with ease from start to finish. I would highly recommend them for their expertise and professionalism.
I want to thank you for all your help in selling our business. From the start, it felt like we were a team working toward the same goals. Our business didn’t fit the typical model, but your understanding and guidance made the sale happen. I’m grateful for your support and would be happy to serve as a reference.
Karen and I were extremely happy with your services. Selling our business was more complicated and time-consuming than we expected, but you were there every step of the way. Your professional guidance helped us navigate every challenge, and your expertise exceeded our expectations — especially after a previous negative experience with another brokerage. Thanks to you and your team, we were able to achieve our retirement goals, and we would highly recommend your services to anyone looking to sell their business.
At first, I thought Doug was only representing the seller — which he did exceptionally. What I quickly realized is that he acted as a true ‘total business broker,’ facilitating communication, providing objective guidance, and helping both sides navigate tough situations. As a first-time buyer, I greatly appreciated his insight, advice, and even introductions to banking contacts. His guidance made the process smooth and ensured a fair outcome for everyone involved.
Choosing George & Company was an excellent decision. Every interaction with the team was professional, and their strategies were thoughtful and effective. They presented our company to the marketplace in a way that attracted quality buyers and created a path toward a beneficial outcome for all involved. We truly appreciate their service and expertise.
I am extremely pleased with the professional manner in which you handled the sale of PCNE, Inc. Your attention to detail and sound advice were very reassuring, and your relentless pursuit of a profitable and successful outcome made all the difference. I would gladly serve as a reference and give the highest accolades for your expertise and dedication.