Educational Resources for Business Owners and Buyers

Practical guides to support better planning and clearer decisions

Making informed decisions about a business requires more than a single conversation. It requires time, context, and access to clear, practical information.

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This page features a growing library of educational resources developed by George & Company to help business owners and buyers better understand the business lifecycle. Topics range from early preparation and valuation considerations to acquisition planning and transition. These materials are designed to answer common questions, clarify misconceptions, and support more thoughtful decision-making.

Some resources are available for immediate access, while others may require a brief form. Any information collected is used to better understand your interests and provide relevant guidance.

Ten Reasons Businesses Don't Sell

Most businesses that fail to sell aren’t broken — they’re unprepared.

This guide explores the most common (and costly) reasons deals fall apart, drawn from real-world transactions involving valuation gaps, customer concentration, financial blind spots, and emotional readiness. Learn what quietly kills deals — and what disciplined owners do differently to protect value and timing.

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24–36 Month Timeline Guide for a Successful Business Exit

The strongest exits are built well before a business goes to market.

This guide outlines what successful owners focus on 24–36 months ahead of a sale — and how early preparation creates leverage, optionality, and better outcomes when it’s time to exit.

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Confidential Seller Readiness Checklist

Most deals don’t stall because of price — they stall because the business isn’t ready.

This confidential checklist helps owners assess financial, operational, legal, and personal readiness before going to market, reducing risk and improving buyer confidence once a sale process begins.

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Timing the Market vs. Timing Your Business

Markets change. Readiness endures.

This perspective explains why prepared businesses sell in every market—and how focusing on internal readiness gives owners control over timing, leverage, and outcomes.

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Understanding Business Valuation Without the Math

Valuation isn’t about formulas. It’s about confidence.

This guide explains how buyers really assess value, why multiples vary, and what owners can influence well before a sale process begins — without spreadsheets or technical valuation theory.

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