Client Testimonials from Business Owners

Real experiences from business owners who have been there

These testimonials are shared with permission and reflect individual experiences. Results vary based on market conditions, business characteristics, and timing.

Selling a business is one of the most significant decisions an owner will make. It requires trust, discretion, and experienced guidance at every step of the process.

The testimonials on this page reflect the experiences of business owners who have worked with George & Company at various stages of planning and sale. They share firsthand perspectives on our approach, communication, and ability to navigate complex transactions with clarity and professionalism. You will find a mix of written and video testimonials, as well as excerpts from letters and notes provided by past clients.

While every business and situation is different, these stories offer insight into what it is like to work with our team and how we support owners through critical decisions.

Yankee Mattress Company was the culmination of so many hopes and dreams—my life’s work. I needed a buyer who understood that and a broker who would take the time to find that buyer. Ron (Ekstrom) proved to me that he understood what I was looking for. He took the time to walk me through the process and the expected valuation. He asked me hard questions that prepared me for due diligence, and he took great care in explaining the details of the different offers, as well as providing his honest assessment of the pros and cons of each….Ron’s willingness to roll up his sleeves and get into the details of numbers, timelines, and assets made an enormous difference. The due diligence process was very thorough, and having a broker who truly understood the nature of the business was more important than I even expected.

Joseph Noblit

Doug Pendleton successfully brokered the sale of my 25-person machine products manufacturing company in Acton, Massachusetts. My relationship with Doug began after having numerous, unfruitful dealings with other brokers over the course of several years.  Working with Doug was completely different from past experiences, in a very positive and refreshing way… In what can be an overwhelming ans stressful process, he was masterful at keeping me focused, grounded and sane. I highly recommend Doug Pendleton and encourage you to seriously consider working with him.

Jon Higgins

I am writing to thank you for the wonderful job you did selling my business. Ed Roach was true professional through the complete process. Ed researched what we did as a company and marketed the business in a way that drew a quick response. Ed also protected vital company information until he has a firm commitment for the purchaser. Ed guided us with the whole process until the sale was complete.

Don Peloquin