Why Use George & Company?
Trusted Advisors For One Of Life’s Most Important Decisions
Selling your business is one of the most significant financial and personal decisions you will ever make. We become a core member – the missing piece – of your exit team!
A Boutique Brokerage Built Around Your Business
At George & Company, we are a boutique business brokerage firm built on discretion, experience, and relationships. We work closely with business owners to protect what they’ve built, maximize value, and guide them through a complex, high-stakes process with clarity, confidence, and personal attention.
We don’t take a one-size-fits-all approach. Every business is different, and every exit strategy deserves careful planning, strategic insight, and trusted guidance. Our role is to be the missing piece of your exit team—focused on your goals and committed to achieving the best possible outcome.
100+
Success Stories
What Sets George & Company Apart
Accurate Valuation & Market Positioning
- Provides a realistic, defensible valuation based on current market multiples, deal structures, and buyer behavior
- Prevents overpricing (which kills momentum) or underpricing (which leaves money on the table)
- Positions the business to highlight true value drivers, not just financial
Confidentiality Protection
- Markets the business without revealing the seller’s identity
- Screens buyers before releasing sensitive information
- Protects relationships with employees, customers, vendors, and competitors
- Prevents operational disruption and rumor-driven attrition
Access to Qualified Buyers
- Maintains networks of:
- Strategic buyers
- Financial buyers
- Private equity groups
- Individual owner-operators
- Knows who is active now, not just theoretically interested
- Eliminates unqualified “tire kickers”
Professional Marketing That Maximizes Value
- Creates compelling:
- Confidential business profiles
- Teasers
- Financial summaries
- Frames the business as an investment opportunity, not just a job
- Controls the narrative around risk, growth, and transition
Time & Stress Reduction
- Manages inquiries, NDAs, data requests, and follow-ups
- Allows the owner to stay focused on running the business, preserving value
- Acts as a buffer between buyer pressure and seller emotion
Stronger Negotiation & Better Deal Structure
- Brokers negotiate objectively, unemotionally, and strategically
- Improves:
- Purchase price
- Terms
- Earn-out structure
- Seller financing terms
- Knows when to push—and when to protect the deal
Deal Structure Expertise
- Helps structure deals to:
- Reduce seller risk
- Improve after-tax outcomes
- Balance price vs. certainty
- Coordinates with attorneys, CPAs, and advisors
- Anticipates issues before they derail the transaction
Buyer Vetting & Risk Mitigation
- Assesses buyer:
- Financial capability
- Intent
- Experience
- Avoids deals that look good on paper but fail in diligence or financing
- Protects sellers from wasted time and broken transactions
Process Management & Momentum Control
- Maintains deal velocity—critical to closing successfully
- Manages:
- Letters of intent
- Due diligence
- Financing timelines
- Prevents deal fatigue, one of the biggest reasons transactions fail
Higher Probability of Closing
- Most privately held businesses do not sell when owners try on their own
- Brokers dramatically increase the odds of:
- Finding the right buyer
- Closing on acceptable terms
- Their fee is often offset by higher price and better terms
Emotional Distance & Objectivity
- Selling a business is personal
- Brokers:
- Deliver difficult feedback
- Absorb buyer criticism
- Keep decisions rational
- Protect the seller from emotional decision-making
Exit Planning & Readiness Guidance
- Identifies issues before going to market:
- Customer concentration
- Owner dependence
- Financial normalization
- Helps sellers prepare for:
- Smoother diligence
- Cleaner transactions
- Stronger valuations
Alignment With Seller Goals
A good broker helps balance:
- Price vs. certainty
- Speed vs. value
- Legacy vs. liquidity
- Role post-sale (stay vs. exit)
No Upfront Cost (Typically)
- Brokers are usually compensated only if the business sells (aside from valuations)
- Sellers gain professional representation with minimal financial risk
Bottom Line
A skilled business broker does not just sell a business—they:
- Protect confidentiality
- Maximize value
- Reduce risk
- Increase certainty
- Guide owners through one of the most important financial events of their lives