The 6 Types of M&A Personalities: Part Three

Mergers and acquisitions involve more than numbers—they involve people. Understanding the personalities around the negotiation table can make the difference between a smooth transaction and a challenging one. In this final installment of our series, we’ll explore the last two M&A personalities and offer tips for navigating them successfully.


The First-Timer

Who they are:

A newcomer to the M&A world, often enthusiastic but inexperienced. They may focus heavily on textbooks and standard procedures, sometimes overlooking practical realities.

Key Traits

  • Follows rules and procedures strictly
  • Eager to impress but may miss client priorities
  • Can be overly cautious or hesitant during negotiations

How to work with them:

  • Be patient and provide clear guidance
  • Focus discussions on real-world outcomes
  • Encourage listening to all parties’ needs, not just processes

While they may make minor mistakes, first-timers bring energy and a fresh perspective that can occasionally uncover creative solutions.


The Professional

Who they are:

A seasoned M&A intermediary with extensive experience across industries. They approach deals with confidence, emotional intelligence, and a commitment to achieving mutually beneficial outcomes.

Key traits:

  • Decades of negotiation experience
  • Highly organized and prepared
  • Emotionally detached from personal biases
  • Focused on delivering value for both buyer and seller

How to work with them:

  • Trust their guidance and expertise
  • Share goals and priorities openly
  • Leverage their network and insights to maximize deal value

Why they matter:

Working with a professional intermediary often ensures a smoother process, faster closing times, and a higher likelihood of achieving optimal deal terms.

At George & Company, our experienced team specializes in M&A transactions, guiding business owners through every step of the process with confidentiality, strategy, and expert execution.


Key Takeaways for Business Owners

  • Know the personalities at the table to anticipate behaviors.
  • Adapt your approach depending on experience levels.
  • Hire a professional intermediary for guidance, confidence, and results.
  • Focus on outcomes, not just tactics—deal structure and relationship management matter as much as numbers.

Ready to Navigate Your M&A Successfully?

Whether you’re selling your business, buying a company, or exploring growth opportunities, understanding M&A personalities gives you a strategic advantage.

Contact George & Company today for a confidential consultation and learn how our expertise can help you achieve a successful deal.