The business is a retail and wholesale operation that sells Hydroponic products and systems. There are well over 3,700 SKU items and the top selling products include Growing Media, Nutrients, Lighting, Bulbs, Co2 Accessories, and Air & Water Pumps.
95% of revenues are generated by personal, co-op and dispensary growers, and the remaining revenues are generated by Organic and Non-Organic vegetable and fruit growers.
65% of revenues receipts are by cash transactions and 35% are by credit card. A high percentage of customers are located within a 50 mile radius of the business.