The offering document, or information package, is the main sales document involved in the mergers and acquisitions process. Within the offering document is everything a buyer needs in order to make an offer.
The Standard Offering Document
Typically the offering document is written by the seller or the seller’s representation. Writing the offering document is a very time consuming process, and as a result the sellers must be sure they are clear and accurate.
Buyers usually do not need to write a full offering document, but a small one to two page thesis and summary can help a business deal go by smoothly. A well written offering document can clearly spell out to the buyer the full value of a business, and persuade them to make a very promising offer.
The offering document commonly contains:
- The Executive Summary
- Seller’s rationale for seeking a deal
- Company background
- Employee information and benefits
- Legal disclosures and obligations
- The company’s marketing strategy
- Financial obligations
- All company assets (fixed and intangible)
Creating an offering document can be stressful for a seller because it contains all business decisions the seller has made. With that being said, a seller can feel vulnerable and exposed. However, clients who work with George and Company find themselves relieved of that stress and vulnerability. We work as a buffer between the buyer and seller, and we will help you present your business in the best way possible.