Types of BuyersFor companies that are coming to George & Company as a potential client, it’s important to recognize that there are various kinds of buyers that are in the market place. Financial BuyerTypically, a financial Buyer has a longer time horizon than the job finder. The typical financial Buyer will be looking for a financial investment, a change in occupation, or have always had a dream of owning a business. The financial buyer is more concerned with return on equity, return on investment and return on burden of management. Remember the principles of alternatives and replacements with this type of buyer. They have the option of investing in a publicly traded stock, have little time invested and may get pre-tax returns a great as those offered in a closely held business investment that may require 40 or more hours of active participation. Retrospectively, the stock market offers them little or no control of their future. Often, the financial investor likes a business that may be somewhat depressed but they believe they can buy it at a good price because of higher risk while hoping to correct problems they see and generate a higher return.
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